Melvin is a pioneering force in advertising, honored as the first Hall of Fame member of 4A’s Creative Guild of the Philippines. Leading his agency to unparalleled success, earning accolades such as the 4A’s Agency of the Year, Melvin's influence extends globally with recognitions from Cannes Lions and D&AD. He spearheads innovation through initiatives like How’s Everything and fosters a collaborative culture. Committed to talent development, Melvin champions programs like the TBWA\academy and TBWA\ talent fund. Beyond advertising, he engages in community empowerment, serving as an adjunct professor at the College of Fine Arts, University of the Philippines, and contributing to non-profit organizations.