CONFERENCE AGENDA

16th Mansmith Market Masters Conference
March 11, 2025 (Wed) SMX Aura, BGC
Theme “WINNING: From Challenges to Opportunities”  

In celebration of Mansmith and Fielders' 35th anniversary, this year’s theme is all about turning challenges into drivers of business growth.

Join us for our annual learning event, designed for growth-oriented top executives, senior leaders, and high-potential marketers and strategists. This conference offers a unique opportunity to gain groundbreaking insights from industry trailblazers across various sectors and apply them to your own strategic challenges.

9:00 - 9:15 am Opening Ceremony
Opening Remarks by: Josiah Go, Chairman and Chief Innovation Strategist, Mansmith and Fielders Inc. 

9:15 - 10:15 am Session 1: WINNING Strategic Decision-Making: Insights from Top CEOs
Join us for an exclusive discussion with leading CEOs as they share their strategies, tools, and frameworks for navigating business decisions amidst uncertainty and volatility. Gain practical insights from leaders of successful organizations on how to navigate both good times and bad.  

Confirmed Speakers:

• Fredy Ong, Chairman and CEO, Unilever Philippines
• Dr. Dennis Serrano, CEO and President and CEO, St. Lukes Medical Center
• Simplicio Umali, President and CEO, Gardenia

10:30 - 11:30 am Session 2: WINNING Business Transformations: Wisdom from Legendary Entrepreneurs
Our panel of seasoned entrepreneurs will share their experiences, focusing on the challenges encountered, strategic decisions made, and the valuable lessons learned along the way. 

Confirmed Speakers:

• William Tiu Lim, Chairman, Mega Global
• Dennis A Uy, CEO and Co-Founder, ConvergeICT
• Benjamin Yao, President and CEO, SteelAsia

1:30 - 2:30 pm Session 3: WINNING Balance Between Innovation and Risk: Strategies from Leading Innovators
Explore how top innovators balance the drive for novelty with effective risk management while challenging and validating assumptions. Gain insights into how they test and rethink conventional wisdom to achieve sustainable growth.

Confirmed Speakers:

• Dr. Aris Alip, Chairman, CARD MRI
• Lawrence Ferrer, President and CEO, Bayad
• Carmen Jimenez-Ong, President and CEO, Menarco Development

2:30 - 3:30 pm Session 4: WINNING Strategies for Rejuvenating a Challenged Business or Brand: Expert Advice from Seasoned Business Leaders
Join top business leaders to explore turnaround strategies, including diagnosing issues, restructuring operations, and driving cultural change. Panelists will provide real-world examples and actionable insights for successful business or brand revivals.

Confirmed Speakers:

• Kakam Gabunada, VP - RBU and Key Accounts, Jollibee Foods Corporation
• Jeffrey Go, General Manager, Haleon Philippines
• Vanee Gosiengfiao, General Manager, Avon Philippines

3:45 - 4:45 pm Session 5: WINNING Mentorship of Nextgen Strategists: Skill-Building Tips from Award-Winning Mentors
Discover how award-winning mentors guide the next generation of strategic leaders, focusing on accelerating development, overcoming obstacles, and fostering strategic thinking.

Confirmed Speakers:

• Paul Albano, General Manager, GCash International
• Greg Banzon, EVP & COO of Century Pacific
• Kristine Go, SVP Wireless, Smart
• Nandy Villar, Chief Marketing Officer, AXA Philippines

4:45 - 5:15 pm Awards Ceremony
Join us to celebrate the winners of the 6th Mansmith Market Mentors Awards (MMMA) and thank them for their invaluable contributions to the industry